Like BNY Mellon’s Pershing, many companies struggle with how to retain Millennial talent – and also with how to stay relevant to younger consumers. In addition, Millennials who did join the company were leaving the company at higher rates than their older peers. Millennials were uninterested in working in financial services. When Mark Tibergien, CEO of Advisor Solutions, thought about the future of BNY Mellon’s Pershing, he knew the company had a problem. She lives in Fairfax with her husband and daughter. Stacey served as an Adjunct Professor at Marymount University 2006-2007 and is currently on the faculty of Government Marketing University. She earned her MS in Marketing from Johns Hopkins University in 2007. Stacey moved to the DC Metro area upon graduating from Bloomsburg University of Pennsylvania in 1994 with a BS in Marketing. She is passionate about driving innovation and growth. With a strong background in sales and business development Stacey forms strong partnerships with sales teams and client facing staff to ensure that the marketing strategies and messages speak directly to the customer, where they are. She works as an outsourced marketing department for other clients, helping to develop and disseminate content across earned, owned, and paid channels. Now she works as a fractional CMO for growing firms to leading marketing strategy and helping them to build marketing infrastructure and capacity. Stacey has a proven record of successful translating commercial marketing best practices and digital trends into pragmatic federal marketing strategies for government contractors. She is an accomplished, results-driven marketing strategist with nearly 30 years of experience developing and implementing successful integrated marketing campaigns. Stacey Piper founded Piper Strategies marketing and creative agency in 2017, prior to that she worked as the head of federal marketing for a billion-dollar global brand. February 9th: Mentor Protege Program Alumni HHįounder and Chief Executive Officer, Piper Strategies.Mentor/Protégé will set their schedules for 1:1 meetings based on specific project/goals set at the beginning of the program. Format includes a group discussion or industry speaker and networking time with all participants.Each virtual session will take place once per month for 5 months.Pairings of Mentors and Protégés based on skills and performance goals.Strengthening your leadership and instructional skills.Opportunities to expand connections and grow your network.Exploring opportunities to self-reflect on your personal career journey. Give back and gain valuable, hands-on experience as a leader and a coach. Mentoring government marketing professionals is an investment in the future of our industry and in the success of the future workforce. Effective mentoring not only advances the protégé, but also rewards the mentor. MentorĪsk successful leaders and managers what the key to their own career success is and most of them will tell you they had great mentors that attributed significant support in their career trajectory. The program provides valuable connections with senior marketers and other protégés. This one-on-one relationship allows protégés to gain individual attention on career roadblocks, explore new job opportunities, increase competencies in specific areas, and set goals for professional development. Protégés learn from a mentor’s personal and professional experience, knowledge, and skills. Public Sector Government or maybe you have been at it a while but are looking to pivot in your career. You might be brand new in your role marketing to the U.S.
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